Google Ads
PAY FOR REAL LEADS. NOT IMPRESSIONS.
Local Services Ads put you at the top of Google with a green checkmark, and you only pay when the phone actually rings. Google Search ads catch every high-intent search around it. Both managed by a real person every week.
Contractors we've built for.
Why paid ads matter
Leads in the first 30 days, while your rankings catch up.
Rankings compound over time, but you don't have six months to wait. Local Services Ads (the green checkmark ones at the very top of Google) and Google Search ads can be running and generating real phone calls inside the first month. We build the campaigns, manage the budgets, and watch the numbers daily. You only pay for leads that actually called.
Built into every Google Ads engagement.
Six standards that drive every dollar.
Strategy and Planning
Before we launch a single ad, we map your service area, your high-value job types, your offer, and your goals. Every campaign is built to convert from day one, not figured out as we go.
Local Services Ads
The green checkmark ads at the very top of Google. Pay-per-lead, not pay-per-click. We get you set up, verified for "Google Guaranteed," and running, then manage the leads coming in.
Google Search Ads
Search campaigns targeting the homeowners typing what you do into Google right now. We write the ad copy, build the keyword lists, and tune the bidding so every dollar chases the searches most likely to call.
Conversion-Focused Landing Pages
Sending paid traffic to a generic homepage burns budget. Every campaign points to a dedicated landing page designed to turn that specific search into a phone call.
Conversion Tracking
Proper pixel and event tracking on every campaign. You know exactly which ad, which keyword, and which audience drove the call. No guessing.
Weekly Optimization
A real person on your account every week, killing underperforming ads, scaling the winners, and reporting back in plain English.
How we run your ads.
Five phases. Every dollar tracked, every result measured.
Account Setup
We audit your existing ad accounts (or set up new ones), get you verified for Local Services Ads, and identify what's wasting budget vs. what's worth scaling.
Campaign Strategy
We build your campaign plan: which channels, which audiences, which offers, which keywords. Budget mapped to the jobs you actually want more of.
Build and Launch
We write the ad copy, build the landing pages, set up tracking, and launch. By the end of this phase, the phone should be ringing.
Optimize Daily
We monitor performance daily and run continuous tests on copy, audiences, and bidding so your cost-per-lead drops month over month.
Scale and Report
When campaigns hit profitability, we scale spend strategically. Weekly performance reports plus monthly strategy reviews keep you in the loop on every dollar.
AD REVENUE
Tracked for clients in the last 12 months
ROAS
Average return on ad spend
LSA MODEL
You only pay when the phone rings
REPORTING
Performance check every Monday
CLIENT VOICES
From the contractors we've built for.
Real businesses. Real phones ringing.
"Built Marketing is by far the best. They are so helpful and amazing at what they do. Dealing with Christian is always a breeze. He explains things super well and is always helping my business grow. If there was a 10-star rating I would do that."
FAQ
Common questions.
Real marketing compounds. Months 1 through 6 install the foundation — site, rankings, ads, and tracking. Month 7 and beyond shifts to optimizing and scaling what's working. The price stays flat the whole way through, so it's easier to budget, not harder.
Nothing. Your Google Ads and Local Services Ads budgets are billed directly to you by Google. Built Marketing charges a flat management fee, already baked into your monthly. We don't make more when you spend more. That keeps us honest.
Local Services Ads can be generating calls inside the first 30 days. Google Business Profile and SEO work compounds over 90 to 180 days. By month 3 you should feel the phone ringing more. By month 6 the foundation is fully installed and the engine runs itself.
Yes. We're nationwide. Most of the work happens over Zoom and Slack. Where your business is doesn't matter, what matters is whether you want to win on Google.
That works too. Standard website is $3,500, custom is $7,500. See the Pricing page for what's included in each.
Book a free Google audit. Twenty minutes with Christian, your live rankings on screen, and a straight answer on whether we can help. Even if we can't, you leave with a real list of what's holding you back.
What you came here for
Twenty minutes with Christian. Live rankings on screen, straight answers, no obligation.