Pricing
Built for growth-mode
contractors.
Months 1 through 6 install the foundation. Month 7 and beyond optimizes and scales it. The price stays flat. The work shifts from building to growing, never lighter.
Groundwork
For contractors under $1M who've been running on word of mouth.
- New website
- Google Business Profile setup
- Starter SEO
- Automated review system
- Lead tracking + CRM
- Monthly reporting
Accelerate
For contractors in growth mode tired of waiting on leads.
- Everything in Groundwork
- Google Ads + Local Services Ads management Key upgrade
- Location pages for every town
- Full SEO program
- Monthly strategy call
Dominate
For established contractors doing $3M+ who want to own their market.
- Everything in Accelerate
- Custom website Key upgrade
- Reputation management Key upgrade
- Aggressive multi-channel ads
- Bi-weekly strategy calls
Multi-Location Pro
Starts at $15,000/mo
For contractors with two or more locations.
Centralized operation, campaigns segmented per market, one dashboard for every location. Scoped per business.
Ad spend (Google Ads and LSA budgets) is billed directly to you by Google. Built Marketing charges a management fee only.
Contractors we've built for.
Every plan includes
What every contractor on Built gets, no matter the tier.
Real Strategy
Custom plan built around your services, your towns, and your competition. No cookie-cutter packages.
Real People on the Line
Call us, get us. Christian picks up. Not a junior, not a chatbot.
Local Google Domination
Map pack rankings in every town you serve. The leads that don't cost you a click.
High-Converting Website
Sites built to turn visitors into phone calls. Pretty doesn't book jobs.
Monthly Reporting
Clear reports in plain English. You always know what worked and where the money went.
AI-Forward Search
Google, ChatGPT, and AI overviews are changing how homeowners find contractors. We watch the shift so you stay found wherever they look.
How it works together
Three pieces that compound on each other.
Three services. One sequence. The site goes up first. The rankings lock in next. The ads turn the volume up. Each piece carries the next.
Website
Built around your services and the towns you serve.
- Built around your services and the towns you serve
- Mobile-fast and conversion-tuned
- Set up to turn visitors into phone calls
Google Rankings
The leads that don't cost you a click.
- Google Business Profile claimed and optimized
- Pages for every town you serve
- Reviews stacked the right way to push you above competitors
Google Ads
Pay when the phone rings.
- Local Services Ads (the green checkmark, "Google Guaranteed")
- Google Search ads at the top of every high-intent search
- Every dollar tracked back to a real call
Each tier above runs more of this strategy. Groundwork starts you. Dominate runs the whole thing.
Book your free Google auditWhy Built Marketing
The clear choice for home service contractors.
We're not just designers. We're growth partners that contractors trust to handle every part of how they're found online.
Just need a website?
Standard or
Custom Built.
Sometimes you don't need rankings and ads, you just need a site built right. We do those standalone too.
STANDARD
Or included in: Groundwork and Accelerate. Proven design framework tuned for home service contractors. Faster launch, lower investment.
- —Pre-built design framework
- —Launch in weeks, not months
- —Mobile-first build
- —SEO foundations baked in
CUSTOM
Or included in: Dominate and Multi-Location Pro. Fully branded, fully custom. No templates. Designed from scratch around your business, your work, and your service area.
- ✓Fully custom design, built from scratch
- ✓Branded content shoot — we send a photographer to capture your team, your trucks, your job sites
- ✓Conversion-tuned page by page
- ✓Mobile-first and speed-optimized
Got questions
Frequently asked questions
Real marketing compounds. Months 1 through 6 install the foundation — site, rankings, ads, and tracking. Month 7 and beyond shifts to optimizing and scaling what's working. The price stays flat the whole way through, so it's easier to budget, not harder.
Nothing. Your Google Ads and Local Services Ads budgets are billed directly to you by Google. Built Marketing charges a flat management fee, already baked into your monthly. We don't make more when you spend more. That keeps us honest.
Local Services Ads can be generating calls inside the first 30 days. Google Business Profile and SEO work compounds over 90 to 180 days. By month 3 you should feel the phone ringing more. By month 6 the foundation is fully installed and the engine runs itself.
Yes. We're nationwide. Most of the work happens over Zoom and Slack. Where your business is doesn't matter, what matters is whether you want to win on Google.
That works too. Standard website is $3,500, custom is $7,500. See the Pricing page for what's included in each.
Book a free Google audit. Twenty minutes with Christian, your live rankings on screen, and a straight answer on whether we can help. Even if we can't, you leave with a real list of what's holding you back.
What you came here for
Twenty minutes with Christian. Live rankings on screen, straight answers, no obligation.