Case Study · Tree Care

How Haskins Tree Care Grew Form Fills 130% With a Site Built in Under 3 Weeks

Haskins had almost no form submissions coming through their website. We designed, built, and launched a custom site in under three weeks, locked in map rankings across their service area, and the schedule filled with qualified jobs.

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+130%

Increase in website form submissions

ClientHaskins Tree Care

IndustryTree Care

MarketSeattle Eastside

ServicesWeb Design + SEO

EngagementOngoing partnership

+130%

Website form submissions

Up from almost zero

< 3 wks

From kickoff to a live site

Designed, built, and launched

#1 – #2

Map rank in their core area

Local Falcon grid scan

Top 3

Rankings across the grid

Target service area secured

The starting point

Three ranked pins in an entire grid

Before Built, a Local Falcon scan of Haskins' market showed them unranked in almost every square of the grid. Three pins registered at all, and the best of them sat at position 12. For homeowners searching for tree work in their area, Haskins effectively didn't exist.

The website matched: form submissions were close to zero, and the work coming in depended on word of mouth.

Proof, in one picture

The Map, Before and After

Local Falcon grid scans across the Seattle Eastside. Each pin is where Haskins Tree Care ranks when someone searches from that spot.

Local Falcon grid scan before Built Marketing — Haskins Tree Care barely ranking in the map pack — Unranked in almost every square of the grid

Local Falcon grid scan after Built Marketing — Haskins Tree Care ranking in the top spots across the whole service area — #1 and #2 across their core service area

What we did

The Work Behind the Numbers

No silver bullets, just the fundamentals executed in the right order and tracked the whole way.

Designed and launched a custom site in under 3 weeks

No six-month website project. Kaylee designed and built a custom site fast, so the SEO work had a real foundation to stand on within the month.

Built out service and area pages

A dedicated page for every tree service Haskins offers and the towns they cover, telling Google exactly what they do and where they do it.

Optimized the Google Business Profile

Profile, categories, photos, and reviews working together with the site, which is what moved the map grid from gray to green.

Secured the map pack across the service area

Tracked rankings across the full grid and kept working until Haskins held the top spots in their core area, not just at their address.

“The team at Built has been great to work with. Christian has been easy to talk with about my goals and has made things super easy on my end. Kaylee built me a great website in no time and they have been on top of any changes or revisions I've wanted. If you want to level up your business these guys can help.”

Brock Haskins Owner, Haskins Tree Care Verified Google review

The build