Case Study · Pest Control

How Echo Pest Control Took 100% of Their Local Map Pack

When Echo came to us, they were buried below page one in most of the neighborhoods they serve. Today they hold the #1 and #2 map spots across their entire service grid, and the phone rings 50% more than it did a year ago.

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+50%

More calls from Google Business Profile, year over year

ClientEcho Pest Control

IndustryPest Control

MarketWarrensburg service area

ServicesWeb Design + SEO

EngagementOngoing partnership

+50%

Calls from Google Business Profile

Year over year

100%

Share of local voice

Every neighborhood they serve

1.5

Average map pack position

Across all tracked pest keywords

18 → 88

Organic leads from the website

April to May, year over year

The starting point

Invisible in the neighborhoods that mattered

Type "pest control" from most corners of Echo's service area and they were nowhere near the map pack. A Local Falcon grid scan told the story in one picture: a wall of gray and red pins, with Echo ranking below page one in most of the neighborhoods homeowners were actually searching from.

The website reflected it. In April and May of the previous year, it pulled a total of 18 organic leads. For a company with trucks to fill and techs to keep busy, Google was a dead channel.

Proof, in one picture

The Map, Before and After

Local Falcon grid scans for “pest control” across the Warrensburg service area. Each pin is where Echo Pest Control ranks when someone searches from that spot.

Local Falcon grid scan before Built Marketing — Echo Pest Control barely ranking in the map pack — Buried below page one in most neighborhoods

Local Falcon grid scan after Built Marketing — Echo Pest Control ranking in the top spots across the whole service area — #1 and #2 across the whole service area

What we did

The Work Behind the Numbers

No silver bullets, just the fundamentals executed in the right order and tracked the whole way.

Rebuilt the website around the services that pay

A fast, mobile-first site with a dedicated page for every service Echo offers and every area they cover, so Google knows exactly what they do and where they do it, and a homeowner's first click finds the phone number.

Optimized the Google Business Profile

Categories, services, photos, posts, and review responses, all dialed in and maintained. The profile is what shows up in the map pack, so it gets treated like the storefront it is.

Targeted the full service grid, not just the office

Most agencies rank you at your address and call it done. We tracked Echo's map rankings across every neighborhood in the grid and kept working until the whole scan turned green.

Tracked every call and form fill

Call tracking and analytics from day one, so every number on this page comes from real measured activity, not estimates. Echo always knows what the work is producing.